Ladies and gentlemen, we’re millionaires. January 16th marked a day for the books [or at least the future memoir of a sandwich shop with a cause] – it marked the day we became millionaires. At 10:09 on Martin Luther King Day, Even Stevens sold its millionth sandwich. That’s 1 million times that eat to give became reality and not just an idea. 1 million times that a customer became a contributor, and 1 million times a sandwich shop with a cause proved that you can do well and do good.
And of those 1 million times: jalapeños were sliced, hazelnuts were roasted, eggs were cracked, bread was toasted, au ju was poured, gloves were changed, eyes made contact, walls were spray painted and people were seen as people, free to eat and free to be whoever they be.
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We sent letters to our partners, handed out commemorative pins, flooded the airwaves, and invited DJs into our shops to start the party. We stood on chairs and cheers’d with flutes of faux-champagne (okay, Steve’s wife did). We prepared in advance, and commissioned stop-motion artist, Becca Clawson, to make something