At the heart of being an Evie Stevie are the daily experiences we work to create. Even Stevens was built on the idea that breaking bread with our loved ones in our local communities should be able to contribute to something bigger – that every day, everything we do can help build our community in some way. Our goal has always been to provide each neighborhood we serve with a new and unique way to celebrate their heritage and contribute to their future. It’s embedded in the very foundations of our business: Food, Cause, and Place. And we believe that the improvement of that experience is a never-ending pursuit.
From the beginning, a big part of our celebration of Place has been our weekly live music nights. Alongside these, Even Stevens has experimented with some more innovative uses of local music by participating in music festivals, throwing block parties, and even putting together a couple of our own special community and art fairs (Givestock!). Through this, one thing that has become abundantly clear is that we do not have the capacity to do everything. Over the last few weeks, we've been weighing these tradeoffs and have come to the realization that we have to choose between our ongoing weekly live music or shifting our focus to larger celebrations that include all the core values of Even Stevens: music, art, cause, and community. This is, of course, an incredibly tough choice, and we've spent countless hours debating the tradeoffs and possible consequences for our brand. Through it all, what it's finally come down to is one important difference – our ability to add something unique and different to the communities we are a part of.
It is with both a heavy heart and new excitement for the future that we are announcing the end of our regular live music program. Weekly live music has been such an incredibly important part of Even Stevens, and it is impossible to make this shift without thinking about all the enormously talented musicians that have been a part of our success. But we also can't help but look to the future with eager eyes as we consider the avenues we can open up to these musicians with our new found direction. Over the coming months, we will be brainstorming what this transformation will look like. In the meantime, we will spend the month of May celebrating the role weekly live music has played for us as we wind down our regular bookings.
We are grateful for the contributions made to our music program at every level of this company. We look forward to hearing your feedback on the shift as well as your ideas for the future and ask that you do not hesitate to share your thoughts with us here at Even Stevens.
-Michael McHenry, Even Stevens President